Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing research, setting goals, and figuring out values, your marketing is going to be less effective – especially if you’re not […]
Have you ever wondered what it would be like to win over your dream account or serve patrons who value your business? You’d feel a lot more comfortable knowing the next person that walks through your doors wants to buy from you, right? We in the marketing biz refer to that type of person as […]
In one of our recent blogs, Industry Facing vs Client Facing: Picking the Right Voice, we talked about picking the right voice for your clients. While we briefly touched on identifying these clients, we also understand that it’s a critical part of your marketing plan that requires its own article. Not only to help you […]