The 22s: How to Sell When You Hate Selling

People often associate selling with negative connotations. Being pushy, dishonest, and manipulative are just some of the words that come to mind for most people. However, although you may cringe at the thought of selling, you don’t have to sacrifice your values at the cost of a sale. Authenticity, enthusiasm, and an honest display of […]
A hand reaching down and picking up a blue figurine out of a lineup of red figurines meant to signify your ideal client profile

The 22s: Determining Your Ideal Client Profile

Have you ever wondered what it would be like to win over your dream account or serve patrons who value your business? You’d feel a lot more comfortable knowing the next person that walks through your doors wants to buy from you, right? We in the marketing biz refer to that type of person as […]