Collage of various digital marketing and sales tools, including promos, emails, ecommerce, and more.

Are You Handling 2020 Holiday Marketing and Sales Differently?

As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
A person's thumb installing the Facebook app on their cellphone despite the Facebook advertising boycott

Why Did the Facebook Advertising Boycott Fail?

By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the social media platform. However, despite their efforts to foster change regarding Facebook’s free speech and misinformation policies, their actions have […]