Laptop at casual desk with event planner calendar app open.

Event Marketing: The Other Half of Event Planning

For many businesses, event management has two major stages: event planning, where the event is designed, budgeted for, and set up; and the event itself. When events underperform (i.e., people don’t show) or the events impact on sales and leads doesn’t pan out, it’s because of a crucial missing third part: event marketing. In this […]