For many businesses, event management has two major stages: event planning, where the event is designed, budgeted for, and set up; and the event itself. When events underperform (i.e., people don’t show) or the events impact on sales and leads doesn’t pan out, it’s because of a crucial missing third part: event marketing. In this […]
The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding businesses do for events, usually as part of a larger marketing program, to show support and celebration of the message […]