Businessman in suit holding a featureless white mask up to their face.

Is Your Branding Too Professional? Putting People Into Your Marketing

There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]
Hands shield "belief" written in wooden blocks from several "facts" written in wooden blocks as a representation of confirmation bias.

Dealing with Confirmation Bias in Marketing & Advertising

Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our last episode of the enVisioning Success podcast, Objective Over Personal: The Science of Avatar Creation, co-hosts Julia and Laura touch […]
Graphic of marketers using customer behavior to turn marketing into lead generation.

Turning Motivations into Marketing: Understanding Customer Behavior

Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast episode, Beyond Demographics: Crafting Multidimensional Avatars, hosts Laura and Julia explore all that goes into creating a marketing avatar. Today, […]
Businessmen and women maneuvering a dart onto a bullseye, representing targeted marketing.

The Information Needed to Find and Target Your Business’ Customers

Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]
Woman shopper surrounded by different options in multi-channel marketing.

Building Multi-Channel Marketing That Actually Works

There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing Campaigns: Cohesive Multi-Channel Approaches, co-host Julia and Laura go through the “$50 sentence” of that title to explore multi-faceted marketing […]
Hand pulling out building blocks that represent various types of content marketing.

Are You Producing the Right Content for Your Brand?

We’ve all heard when it comes to marketing, content is king. But what kind of content is there, and which makes the most sense for your brand and industry? In their most recent episode, Content Strategy for the Modernized Brand, enVisioning Success podcast hosts Laura and Julia review how refreshing your brand means refreshing your […]