Five red hot air balloons in a cloudy gray sky, with one hot air balloon slight higher than the others with the help of a smaller balloon tied to the top. A picture meant to show the competitive edge of cross-selling vs. upselling.

Cross-Selling vs. Upselling: Bolstering Your Revenue

Selling a customer a bar of soap is money earned, but it’s not going to keep a business afloat. You want to encourage customers to spend more. To do so, you need to show them everything else you have to offer. That’s where the two sales tactics – cross-selling and upselling – come into play. […]
Person typing on keyboard with images of email icons floating above, represending newsletters or emails.

Setting Up a Company Newsletter for Retention Marketing

Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even alienation of their current users. Marketing and sales should always be looking forward to these new clients, but forgetting the […]
customer retention

How to Use Email Marketing for Customer Retention

Without question, email marketing is one of the best ways to turn one-time shoppers into long-term customers. It’s a way for you to target your audience, stay connected with them, and build brand loyalty in a place where most people visit every day—in their inbox. With email marketing, your business can create deeper relationships with […]