Marketers, Salespeople, and business owners optimizing a long sales cycle funnel with marketing.

The Types of Marketing Needed for Long Sales Cycles

Not every business has immediate sales. With no product or service with an immediate download or delivery, they rely on long sales cycles of their salespeople reaching out, establishing relationships, having multiple meetings, and going back and forth on proposals and contracts before anyone signs. In our enVisioning Success podcast episode, Consistency in Communication: The […]
Customer feedback and service being used for online analytics.

Getting Customer Feedback to Improve Your Marketing

How do you tell if your marketing is working? While tracking conversions and sales leads can take you so far, it’s important to hear from customers directly about what is and isn’t working when it comes to marketing. In the enVisioning Success podcast episode, Feedback is Gold: Using Sales Insights to Refine Marketing, co-hosts Laura […]
A frustrated businessman with a closed laptop.

3 Solutions to Stop Your Sales and Marketing Disconnect

Marketing and sales were made for each other—literally. Marketing aims to make it easier for your sales team to sell, with everything from lead generation to producing sales themselves. But sometimes, your marketing and sales teams aren’t on the same page. In the enVisioning Success podcast episode, From Messaging to Engagement: Bridging Marketing with Sales, […]
Email inbox full of messages on the screen of a laptop with two hands in frame.

Personalize Your Communication with Email Marketing Automation

Strong relationships are built on personal connections. Do you want your subscribers to open and interact with your emails? Then you need to engage with them using a personalized approach. Of course, typing customized emails for each individual on your subscriber list is not feasible, which is where email marketing automation comes in handy. This […]
Aerial view of winding road in high mountain pass trough dense trees, meant to illustrate mapping your customer journey.

Drive Purchasing Decisions by Mapping Your Customer Journey

In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]