Team of marketers meet at a conference table to discuss marketing strategy.

3 Signs You Need to Invest in Strategic Marketing

You know you have to do marketing for your business, and you’ve probably done marketing in the past, but if it feels like your marketing isn’t delivering results, it’s probably because the marketing isn’t fitting your needs. Like enVisioning Success podcast co-hosts Laura and Julia discuss in their episode, The Long Game: Strategic Marketing for […]
Woman looking concerned at their laptop.

Do You Need a Better Website for Your Customers?

A critical part of your business and marketing strategy is knowing who your customers are. But as your business grows and time passes, that customer base also grows. At some point, you’ll need to review and realign your business to better serve this moving target, including a better website for your customers as they change. […]
Graphic of marketers using customer behavior to turn marketing into lead generation.

Turning Motivations into Marketing: Understanding Customer Behavior

Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast episode, Beyond Demographics: Crafting Multidimensional Avatars, hosts Laura and Julia explore all that goes into creating a marketing avatar. Today, […]
Businessmen and women maneuvering a dart onto a bullseye, representing targeted marketing.

The Information Needed to Find and Target Your Business’ Customers

Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]