APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions and procedures that allow other applications to access features and data of another allows everything from analytics dashboards to third-party […]
CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing on running ads to maximize CPC and only focusing on CPC in analytics and reporting afterward seeing the forest for […]
Many businesses enjoy using social media marketing because it is free (big asterisk here, but we’ll touch more on this later). Because of this, for many paying for advertising on social media is antithetical to their marketing plans. This is understandable, as all businesses look for the greatest ROI for all aspects of their business, […]
Marketing is about using all the tools at your disposal to promote your company and bring in business, so why would you ignore one? This blog is for all the businesses that want to market themselves but are gun-shy of paying for online advertising. An important note is this isn’t a blog on if online […]