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COVID-19 Weekly Roundup: Eleventh Installment

Although Massachusetts is still considered a low-risk state, coronavirus cases are steadily on the rise. Due to eased restrictions and lack of enforcement, some of the population has begun to engage in unsafe practices. As a result, the Baker–Polito Administration has not only tightened some of the restrictions on traveling and gatherings last week, but […]
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COVID-19 Weekly Roundup: Tenth Installment

While Phase 3 of Massachusetts’ reopening process carries on, the increasing number of cases and clusters of outbreaks threaten the stability of the phase at the current time. Little in the way of developments was released by the Baker–Polito Administration last week, but there was a fair share of warnings to the public regarding the […]
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COVID-19 Weekly Roundup: Ninth Installment

As the first step of Phase 3 of Massachusetts’ reopening process continues, the Baker-Polito Administration continues to allocate funds to support the economy. However, a slow upward trend is beginning to be noted in new COVID-19 cases, so the viability of Phase 3 has yet to be determined. Regardless, local governments are being granted funds […]
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COVID-19 Weekly Roundup: Eighth Installment

There was very little in terms of developments coming from the Baker-Polito Administration last week. Active COVID-19 cases in Massachusetts have plateaued, and until they rise, Phase 3 reopening will continue to proceed as outlined. Despite the lack of new programs or regulations provided by the governor last week, a few events are occurring in […]
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COVID-19 Weekly Roundup: Seventh Installment

After the significant transition into Phase 3 of Massachusetts’ four-phase reopening plan, last week progressed with few new developments or revisions from the Baker-Polito Administration. The active cases in Massachusetts continue their steady decline, but we don’t know the real health implications of Phase 3 yet. As the public, government officials, and businesses wait to […]
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COVID-19 Weekly Roundup: Sixth Installment

Last week ended with the Baker-Polito Administration announcing a significant development in Massachusetts’ reopening plan. As the COVID-19 cases in Massachusetts approach a plateau, more sectors in the state prepare to open their doors. Businesses are starting to acclimate to the rules and regulations, but with the announcement of Phase 3 of Massachusetts’ reopening plan, […]
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COVID-19 Weekly Roundup: Fifth Installment

As Massachusetts’ reopening process continues to progress, businesses are slowly and cautiously starting to reopen. Given some enterprises are gradually starting to recuperate, the state’s administration has turned its attention to helping Massachusetts’ underrepresented populations in this next series of announcements. These reforms will still have an impact on your business, nonetheless, so be sure […]
A still image of Laura DiBenedetto giving the Pivoting Plans in COVID-19 webinar on a computer tablet.

Pivoting Plans in COVID-19 Webinar: Learning to Adapt

COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make ends meet. Last week, we hosted Pivoting Plans in COVID-19 on Facebook Live, a webinar where our CEO Laura DiBenedetto […]
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COVID-19 Weekly Roundup: Fourth Installment

As the COVID-19 pandemic continues, our team is working to keep up to date on how it’s affecting our community. We recognize it’s critical you have the right information when organizing your business’s operations. Over the past week, there have been some significant developments regarding Phase 2 of Massachusetts’ reopening process. It’s important you familiarize […]
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Why Stopping Marketing Now Will Hurt You Later

When you close down your business during a long-term emergency, should you close it all down? As COVID-19 continues to flare up and a recession looms, this is the question companies need to ask themselves. The more that’s stopped, from payroll to supply chains, the harder everything is to restart, especially with the potential of […]