A person in a red sweater holding a wine bottle and wine glasses in their hand attending an online holiday party with coworkers

Holiday Parties and Dress Codes: Strengthening Your Remote Team’s Morale

Holiday parties are a great way for staff members to enjoy one another’s company without the underlying pressures of the workplace. They’re a much-appreciated reprieve from the year-ending deadlines and a celebration of achieving goals. Most importantly, they’re a morale boost. With COVID taking an ax to this year’s calendar, business owners need to find […]
A rustic wooden table topped with an assortment of Thanksgiving Day vegetables such as squash and pumpkins next to a sign that reads, "Stay Safe."

November COVID-19 Rundown: Addressing the Tightening Restrictions

Although it may not look like it from our current perspectives, we have reasons to give thanks this Thanksgiving. As Massachusetts residents, we continue to have infection rates that are lower than most of the country. Also, we can appreciate how our community has come together to support local businesses this year. Nevertheless, cases are […]
Back view of business woman talking to her coworkers and business partners during a video conference call.

In The News: Keeping the human connection during social distancing

This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
A Halloween Jack-O-Lantern wearing a surgeon's mask atop fallen leaves in green grass in October.

October COVID-19 Rundown: The Latest in Local Developments

It’s been one heck of a year, but at least it’s not one we’ve had to endure alone. As the old saying goes, misery loves company, and the COVID-19 crisis has made sure to be as inclusive as possible. Pained laughter aside, Vision Advertising has been providing business and marketing strategies to all our clients […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Fifteenth Installment

The Baker–Polito Administration continues to respond to the state’s slow but steady increase in COVID-19 cases. With many school districts reopening in Massachusetts this week, some of the administration’s priorities have been shifted toward keeping students and teachers safe. Furthermore, the Commonwealth is allocating further resources to communities and unemployed citizens who continue to be […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Fourteenth Installment

Massachusetts’ phased reopening is at a standstill, but the state’s efforts to improve economic recovery and revise travel restrictions. As the number of positive cases slowly rises, the Baker–Polito Administration continues their near-daily updates on the changes occurring in response to COVID-19. For local businesses, it’s essential you keep up to date with the adjustments […]
An overhead shot of a person sitting cross-legged with a laptop on their laptop in a video conference. A coffee mug, notepad, box, and cellphone rest on the floor beside her.

Reimagining Company Culture During and After COVID-19

The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new work culture requires breaking down the changes that have occurred in the times of COVID-19. Companies have been reimagining the […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Thirteenth Installment

While the reopening phase remains unchanged, the Baker-Polito administration continues to provide updates and changes, including tackling school reopenings and providing relief to combat food insecurity in the Commonwealth. As such, we find it important that everyone is aware of the weekly changes and how they can potentially affect local businesses. Read further to discover […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Twelfth Installment

With active COVID-19 cases slowly on the rise in Massachusetts, the Baker–Polito Administration continues to roll out new regulations in an attempt to decrease the spread. While there weren’t many additions, the announcements released last week aimed to build upon the state’s gradually increasing restrictions since the start of Phase 3. The following COVID-19 updates […]