It’s one thing to want to be the best in your field, but conveying your commitment to quality, integrity, and values in words is much more influential. That’s the role of your mission statement. It’s an opportunity to find consumers with shared values and communicate the fundamental purpose of your company. A well-crafted mission statement […]
Regardless of where you, your company, and your staff fall on the political spectrum, we can all agree voting this year is vital. It’s the elephant – or donkey – in the room that we simply can’t ignore. As the old saying goes, “the personal is political,” and since your team is made up of […]