Businessman in suit holding a featureless white mask up to their face.

Is Your Branding Too Professional? Putting People Into Your Marketing

There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]
Photographer planning, organizing, and taking pictures during a restaurant's brand photoshoot

How to Plan for Your Brand’s Photoshoot

Developing a relationship between your audience and brand requires more effort than posting a few staff headshots to your website. Your audience’s waking hours are dominated by visually driven media, making it essential to convey a complete image of your business, from the products or services you provide to the workplace environment. For brand recognition, […]
A person in a red sweater holding a wine bottle and wine glasses in their hand attending an online holiday party with coworkers

Holiday Parties and Dress Codes: Strengthening Your Remote Team’s Morale

Holiday parties are a great way for staff members to enjoy one another’s company without the underlying pressures of the workplace. They’re a much-appreciated reprieve from the year-ending deadlines and a celebration of achieving goals. Most importantly, they’re a morale boost. With COVID taking an ax to this year’s calendar, business owners need to find […]
An overhead shot of a person sitting cross-legged with a laptop on their laptop in a video conference. A coffee mug, notepad, box, and cellphone rest on the floor beside her.

Reimagining Company Culture During and After COVID-19

The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new work culture requires breaking down the changes that have occurred in the times of COVID-19. Companies have been reimagining the […]