Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly turn into social media gaffs, turn public opinion against you, and make your businesses inaccessible to searchers and current customers. […]
In The News: Keeping the human connection during social distancing
This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new work culture requires breaking down the changes that have occurred in the times of COVID-19. Companies have been reimagining the […]
Just signed on the dotted line with a new marketing company? Are you about to? Either way – this is exciting and can be intimidating because you may not know how to get the most out of the new relationship, or what to expect. We aim to help you be the happiest you can be […]
Delivering a presentation or speech in front of an audience can be nerve wracking. Very few people are natural-born speakers. The skill of addressing a public audience is forged from practice, experience, and a learning mindset.