Long past are the days where a customer’s referral only extended to their immediate social circle. The internet has immortalized our opinions, fully in view of customers researching your business. However, beyond Amazon, Yelp, and other review platforms, there’s another powerful marketing tool that often goes underutilized: testimonials. Testimonials serve as a vote of confidence […]
This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars and top comments to help influence decisions. While […]