Internships are the best way to gain experience and reach goals while meeting people who are in the same career field as you. How can someone achieve those goals and make important connections during an online internship? I’d like to share my experiences and thoughts while being a Social Media intern at Vision Advertising and […]
While the internet can make the world a very big place, it can also make it a very cramped one as a business owner. The COVID pandemic has squeezed businesses out, but it’s also squeezed most of them online and on apps. This has opened new opportunities but also means your competitive niche has become […]
This article originally appeared in the Worcester Business Journal on January 25th, 2021. When hearing the term “small business,” you probably envision a decades-old hardware store or that North End restaurant you order takeout from once a week. However, other small business owners and I are finding out the hard way there is an exploitive […]
Although it may not look like it from our current perspectives, we have reasons to give thanks this Thanksgiving. As Massachusetts residents, we continue to have infection rates that are lower than most of the country. Also, we can appreciate how our community has come together to support local businesses this year. Nevertheless, cases are […]
It’s been one heck of a year, but at least it’s not one we’ve had to endure alone. As the old saying goes, misery loves company, and the COVID-19 crisis has made sure to be as inclusive as possible. Pained laughter aside, Vision Advertising has been providing business and marketing strategies to all our clients […]
By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the social media platform. However, despite their efforts to foster change regarding Facebook’s free speech and misinformation policies, their actions have […]
As the first step of Phase 3 of Massachusetts’ reopening process continues, the Baker-Polito Administration continues to allocate funds to support the economy. However, a slow upward trend is beginning to be noted in new COVID-19 cases, so the viability of Phase 3 has yet to be determined. Regardless, local governments are being granted funds […]
For business owners, there are unfortunate mental and societal pressures that accompany asking questions in the workplace. There’s a deep-seated fear that your team will label you a fraud if you question your own business’s internal affairs. This reluctance to ask questions can put unnecessary strain on you and your business. It’s important to overcome […]
Small businesses have been scaling back their operations and temporarily closing their physical locations due to consumers staying home as a result of the pandemic. Without their patronage, small businesses are left with limited options when it comes to generating income. Fortunately, with the surrounding communities coming together and the benefits of the digital age, […]
Investing in a partnership with a marketing agency is important in today’s fast-paced digital world. Selecting the right marketing agency is critical. When you select a marketing agency, you are selecting a business partner. This agency needs to not only be someone you can work with, but someone who can execute your vision. Here are […]