What worked 20 years ago may not work today. The market will always change and evolve. If your brand identity does not change and evolve with the market and its buying trends, your business will not stand out, will not be recognized as the solution, and it will be left behind.
This article is dedicated to companies that are in overly saturated markets of any kind – the same principles apply to products and services alike. Business owners often find themselves struggling with how they are different, and many eventually conclude (rightly), that there is NO difference. From there, the typical responses are either/or getting discouraged, […]
.Com is the “buzzword” for the internet. If people can’t remember what your domain is, they’ll usually remember the company name and stick a .com at the end of it when trying to visit your site. If you can get a .com domain, do it. If you can only get the .net with the .com, […]
In this month’s article, we cover segmentation. When you want to segment your marketing, you might be tempted to have a bunch of different looks/feels carried out throughout your separate campaigns (one for each), and that is not a bad idea… but you need to have a common thread throughout everything that ties it to […]