It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms hide important concepts and methods, these are hard for those outside the industry to understand. This is true for businesses […]
Business Blogging·How To·Internet Marketing·Online Public Relations·Relationship Marketing·Search Engine Marketing·Word of Mouth Marketing
Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
The purpose of authenticity in your branding is differentiation, and more importantly, disqualification. You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company. You won’t keep them anyway. The wrong clients won’t like working with you once they see […]
How can I handle business reputation management online?
What worked 20 years ago may not work today. The market will always change and evolve. If your brand identity does not change and evolve with the market and its buying trends, your business will not stand out, will not be recognized as the solution, and it will be left behind.