Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment to be transparent, responsive, and consistent? These ideals and their value in building brand trust on social media are the […]
There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]
When it comes to modernizing your brand, it can be easy to just focus on a new logo, color palette, and all the glitz of a new website. But that’s only a part. In our podcast episode, Modernizing Brand Identity Balancing Past and Future, co-hosts Julia and Laura go over many parts of your brand […]
Members of the Vision Advertising team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300 other local women, and resourceful workshops, the highlight for our staff was getting to see Vision’s Communications Manager, Catrina […]
Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management might mean you need to change how you do business. And when you change how you do business, you may […]
COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make ends meet. Last week, we hosted Pivoting Plans in COVID-19 on Facebook Live, a webinar where our CEO Laura DiBenedetto […]
A business has to pour a lot of resources into social media marketing, so it can be really frustrating when it doesn’t pay off. But it’s important to realize it’s not the social media platform to blame; for years companies have benefited from social media with increased consumer interaction and heightened brand loyalty. In this […]
Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook Live is allowing us to reach a broader audience. And what’s more, now that we’ve got both parts of this […]
Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What makes it especially useful is this 40-minute long webinar is now a permanent video on Facebook, allowing everyone to watch […]
Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence. By having those in your c-suite using their social media accounts to help market your business, you help put a […]