Hand Stacking Wood Cube Blocks With Word "brand" On Them.

Company Branding: The Importance of Consistency

When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company, products, and services, the collective experience and impact your business has had on your audience. While reputation, design, advertising, clients, […]
Stamp containing the word authentic several times.

Be Authentic; Don’t be a Commodity

The purpose of authenticity in your branding is differentiation, and more importantly, disqualification.  You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company.  You won’t keep them anyway. The wrong clients won’t like working with you once they see […]