Members of the Vision Advertising team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300 other local women, and resourceful workshops, the highlight for our staff was getting to see Vision’s Communications Manager, Catrina […]
Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook Live is allowing us to reach a broader audience. And what’s more, now that we’ve got both parts of this […]
Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What makes it especially useful is this 40-minute long webinar is now a permanent video on Facebook, allowing everyone to watch […]
There are many reasons to rebrand your company – and there many reasons why you should not. In this digital age, it is both very easy and very hard to rebrand completely, and for the same reason: while everything can be changed, the internet remembers. In this article, we’re going to look at the three […]
When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company, products, and services, the collective experience and impact your business has had on your audience. While reputation, design, advertising, clients, […]
The purpose of authenticity in your branding is differentiation, and more importantly, disqualification. You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company. You won’t keep them anyway. The wrong clients won’t like working with you once they see […]