Building blogs with M & A on them, representing mergers & acquisitions.

A Marketer’s Perspective on Mergers & Acquisitions

In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with the affected parties before signing on the line. In this article, we’ll explore another aspect of M&A: how marketing factors […]
Hand holding smartphone with thumbs down message.

Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in our most recent Vision Business Bootcamp. If you’re interested in learning why you should and how to respond to reviews […]

How to Control Your Brand Online

Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being consistent with your brand online. Information about your company can be found numerous places online, so it’s up to you […]

Your Business’s Online Presence (and How to Improve It)

How do people find and connect with your business online? From Facebook to Google, from contact forms on your website to third-party apps, this network of online websites and tools is how you connect with customers and clients. The ability to manage these systems – collectively known as your online presence – and coordinate the […]
Slideshow and conference table at Clark University from our brand marketing workshop.

Important Takeaways from Our Brand Marketing Workshop

At the end of March, myself representing Vision Advertising, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop – Your Brand is More Than Your Logo: Insights on Branding from the Front Line of Marketing – was […]