How to Control Your Brand Online

Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being consistent with your brand online. Information about your company can be found numerous places online, so it’s up to you […]

Your Business’s Online Presence (and How to Improve It)

How do people find and connect with your business online? From Facebook to Google, from contact forms on your website to third-party apps, this network of online websites and tools is how you connect with customers and clients. The ability to manage these systems – collectively known as your online presence – and coordinate the […]
Slideshow and conference table at Clark University from our brand marketing workshop.

Important Takeaways from Our Brand Marketing Workshop

At the end of March, myself representing Vision Advertising, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop – Your Brand is More Than Your Logo: Insights on Branding from the Front Line of Marketing – was […]
Social media on textiles.

The Leap into Social Media as an Established Brand

For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established, successful brands that are looking to seriously develop a plan to get into social media. In many ways, becoming established […]