A frustrated businessman with a closed laptop.

3 Solutions to Stop Your Sales and Marketing Disconnect

Marketing and sales were made for each other—literally. Marketing aims to make it easier for your sales team to sell, with everything from lead generation to producing sales themselves. But sometimes, your marketing and sales teams aren’t on the same page. In the enVisioning Success podcast episode, From Messaging to Engagement: Bridging Marketing with Sales, […]
"Who are you?" typed onto a pblank page using a typewriter

The Importance of a Winning Mission Statement

It’s one thing to want to be the best in your field, but conveying your commitment to quality, integrity, and values in words is much more influential. That’s the role of your mission statement. It’s an opportunity to find consumers with shared values and communicate the fundamental purpose of your company. A well-crafted mission statement […]

How to Control Your Brand Online

Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being consistent with your brand online. Information about your company can be found numerous places online, so it’s up to you […]