B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]
Remember our blog, B2B Social Media: Branding and Business Targeting? In many ways, this was an “I told you that story so I could tell you this one.” While that blog focused on the basics, such as tailoring your website and voice to reach your B2B industries on social media, as well as how to […]
Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers to make purchases. However, if you’re not a B2C but instead a B2B company, you’re focused not on attracting hundreds […]
While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having an account, according to a stats round-up by Hootsuite. People connect, post, and read about each other’s lives all the […]
LinkedIn holds a unique place in the social media world. While other platforms focus on the general public, LinkedIn targets businesses and the employees in them. While advertising your business on Facebook is through avenues of friends and family, doing it through LinkedIn focuses on owners and administrators. LinkedIn is a powerful business tool (as […]