Business owner looking at laptop with customer reviews on it.

Maintaining Authenticity and Respect When Responding to Reviews

When a negative review pops up about your business, what’s your first reaction? If it’s to run and hide or reach for the pitchfork, you might be damaging your business’s reputation. There’s a better way. In the enVisioning Success podcast episode, Politely Confrontational: Stopping the Games and Selling with Authenticity, co-host Julia and Laura tackle […]
Vision's communications manager, Catrina Gardner, poses in front of a sign showing her panel information on personal brand at the She's Local Central Mass Conference for Women.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision Advertising team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300 other local women, and resourceful workshops, the highlight for our staff was getting to see Vision’s Communications Manager, Catrina […]
Stamp containing the word authentic several times.

Be Authentic; Don’t be a Commodity

The purpose of authenticity in your branding is differentiation, and more importantly, disqualification.  You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company.  You won’t keep them anyway. The wrong clients won’t like working with you once they see […]