Director of Marketing Operations (DMO)

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Director of Marketing Operations (DMO)

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You’re smart, on top of your game and nothing gets in your way.  You’re highly driven, achievement is very important to you and everyone respects you.  Now you’re looking for a job that can finally put your best talents to use and get properly rewarded.  This is your opportunity to earn more than just a salary – the right candidate will earn salary as well as bonuses, commissions and even a percentage of equity.

The Director of Marketing Operations is a dynamic role with many moving parts.  The primary functions of the role are to keep the company running smoothly at all times, keep the operations department on track, keep clients happy, and to facilitate growth of the company through multiple channels.

About the Company

Vision Advertising is an Internet Marketing company based in Worcester, MA.  Since 1999, the company has grown and evolved substantially.  It has a healthy client base in the Massachusetts and New England markets and boasts 20-30% average annual growth for nearly 10 years straight.  Vision Advertising serves businesses in the high tech and hospitality spaces in the $1M to $50M range.

Essential Skills & Abilities

Results-Oriented Experience with Marketing, Innovation and Creativity

The DMO must be skilled in marketing and have an innovative and creative mind.  There are always new ways to approach things, and it is our job to make that happen.  Applicants must have experience with assembling, executing and managing many successful marketing plans in the recent past, with the ability to easily explain each element, and point to its success or failure with clarity.  Results are a key element of marketing plans, and as such, applicants are encouraged to have case studies prepared for discussion at the interview stage.

Exemplary Organizational Skills

The DMO can only be successful if attention to detail and an exceptional ability to juggle many things at the same time are present.  The role requires seamless tracking of several clients, programs, team members, vendors, receivables, as well as the oversight and introduction of automation technology.  Applicants should be prepared to discuss current preferred systems and proposed systems or approaches he/she could bring to the role.

Strength and Reliability

The role of the DMO is to be a thought leader in the organization, a mentor for team members and a trusted, reliable expert in the marketing field.  That said, there are many demands of the role, and the ability to remain cool under pressure is critical.  Applicants with the required experience will understand that surprises can happen, and the ability to respond with grace, and swift, accurate judgement is a non-negotiable requirement of the role.  Applicants should be prepared to discuss challenges and outcomes both personally and professionally.

Quality-Centered Leadership and Ownership

Our ideal DMO will be a motivated, self-directed, energetic leader that is never satisfied with status quo.  This person will demand excellence from themselves, from the team, and from the clients, never settling for less than the best.  Applicants must have a history of providing solid leadership and inspiration for teams of at least 5 employees, and must be prepared to discuss challenges and successful outcomes with his/her own efforts, team projects and client partnerships.

Strong Communication Skills

The DMO is a social chameleon that commands respect from all.  This is the DMO that dazzles client shareholders in the boardroom, and builds solid interpersonal relationships one-on-one at the sushi bar later with yet another client.  It is essential that applicants are well-spoken, polished and eloquent in verbal and written communication.



  • 10 years directly in marketing, 5 directly in Internet Marketing
  • 5 years of management experience in small to medium-sized marketing company or department
  • Bachelor’s Degree (Marketing or Business Administration preferred) or equivalent experience


The following are required areas of expertise for the role.  Strengths favoring different areas is normal and applicants should be prepared to discuss their strengths/weaknesses in the areas listed.  Functional knowledge of the theory and application of each at a baseline is a firm requirement unless otherwise stated.

  • Marketing Plan Development & Execution
  • Business Development
  • Search Engine Marketing & Advertising
  • Social Media Marketing & Advertising
  • Web Design & Development
  • Reputation Management
  • Public Relations
  • Email Marketing
  • Helpful, Not Required:
    • Publicity
    • App Development
    • Corporate Event Planning

Software Skills

  • Office 365
  • Adobe CS
  • WordPress
  • Asana (Harvest)
  • Facebook
  • Google Analytics
  • Google AdWords

Compensation Outline

  • Salary commensurate with experience
  • Unlimited vacation
  • Flexible work schedule
  • Free on-site parking
  • Health insurance after 90 days
  • Expenses reimbursed
  • Commissions and bonuses will be awarded based on performance
  • Eligible for stake in equity after 12 months

Apply Now

When applying, supply your current resume, cover letter, and 5 employer references.  Your cover letter should touch on many of the points included in this job posting.  Please also supply 3 samples of your most recent marketing campaigns/plans and include details supporting your samples.