While the end of the pandemic is in sight, a new crisis is bound to rear its head in the future. If there’s one thing COVID has taught businesses, it’s that despite your preparedness, no company is impervious to the unpredictability of a sudden disaster, internal or external. Managing your business’s public relations and facing […]
People often associate selling with negative connotations. Being pushy, dishonest, and manipulative are just some of the words that come to mind for most people. However, although you may cringe at the thought of selling, you don’t have to sacrifice your values at the cost of a sale. Authenticity, enthusiasm, and an honest display of […]
Marketing is how you shine a spotlight on your business. Without a proper strategy, there’s no road map leading consumers to your storefront. Creating the perfect marketing plan relies on finding an intersection between marketing and business strategy. Since a marketing strategy requires a great deal of foresight and resources, we paired with the Better […]
As a business owner, your two most valuable resources are time and money, so there’s a certain irony on how much of the former you can waste to spend none of the latter when looking for free apps and resources to help you run your business. To avoid the trial and error of dead-end apps, […]
Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the feedback for your social media advertising can seem stagnant. In the case of Instagram, one of the elements that most […]
The pandemic has tested the resolve of company leaders across the board. From budget cuts to pivot plans, businesses have had to adapt rapidly to the changing landscape, which might have resulted in some erratic, uninformed decision-making along the way. However, this tendency to make fear-based reactions in anticipation of perceived dangers can result in […]
Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
Have you ever wondered what it would be like to win over your dream account or serve patrons who value your business? You’d feel a lot more comfortable knowing the next person that walks through your doors wants to buy from you, right? We in the marketing biz refer to that type of person as […]
Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn the new user interface, there are also new tools and streamlined processes for managing and measuring the performances of both […]
Society is gradually distancing itself from the falsehood that a mother must choose between her family and her work. It’s undoubtedly difficult to raise children in such a climate while also juggling the complexities of a business, but overcoming these hardships is part of becoming a successful entrepreneur. Last week, we hosted Motherhood & Entrepreneurship […]