Society is gradually distancing itself from the falsehood that a mother must choose between her family and her work. It’s undoubtedly difficult to raise children in such a climate while also juggling the complexities of a business, but overcoming these hardships is part of becoming a successful entrepreneur. Last week, we hosted Motherhood & Entrepreneurship […]
COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make ends meet. Last week, we hosted Pivoting Plans in COVID-19 on Facebook Live, a webinar where our CEO Laura DiBenedetto […]
During the COVID-19 pandemic, a business can receive harsh criticism or praise depending on how they manage public relations. It’s vital to have a plan in place and open lines of communication when dealing with a crisis of any scale. Last week, we hosted our webinar, Crisis Management & PR, on Facebook Live to support […]
Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook Live is allowing us to reach a broader audience. And what’s more, now that we’ve got both parts of this […]
Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What makes it especially useful is this 40-minute long webinar is now a permanent video on Facebook, allowing everyone to watch […]
Video content is growing to be more and more popular to many businesses for a marketing tactic. It has grown so much that it’s almost expected that you have a video on your website. Video marketing has become a huge part of digital marketing and according to HubSpot, 81% of businesses use video as a […]
Delivering a presentation or speech in front of an audience can be nerve wracking. Very few people are natural-born speakers. The skill of addressing a public audience is forged from practice, experience, and a learning mindset.