Vision Advertising COO Julia Becker Collins performing the Business Bootcamp Social Media webinar on the screen of a laptop on top of a desk

Business Bootcamp: Finding Sense in Social Media

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
A hand reaching down and picking up a blue figurine out of a lineup of red figurines meant to signify your ideal client profile

The 22s: Determining Your Ideal Client Profile

Have you ever wondered what it would be like to win over your dream account or serve patrons who value your business? You’d feel a lot more comfortable knowing the next person that walks through your doors wants to buy from you, right? We in the marketing biz refer to that type of person as […]
A female photographer using Facebook on her phone, working on a table with a camera, pencil holder, and keyboard on top.

Facebook Business Suite vs. Creator Studio: Which is Right for You?

Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn the new user interface, there are also new tools and streamlined processes for managing and measuring the performances of both […]
Laura DiBenedetto, CEO of Vision Advertising, presenting a webinar on a laptop screen on top of a desk next to house plants

Motherhood & Entrepreneurship Webinar: Prioritizing Business as a Parent

Society is gradually distancing itself from the falsehood that a mother must choose between her family and her work. It’s undoubtedly difficult to raise children in such a climate while also juggling the complexities of a business, but overcoming these hardships is part of becoming a successful entrepreneur. Last week, we hosted Motherhood & Entrepreneurship […]
A still image of Laura DiBenedetto giving the Pivoting Plans in COVID-19 webinar on a computer tablet.

Pivoting Plans in COVID-19 Webinar: Learning to Adapt

COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make ends meet. Last week, we hosted Pivoting Plans in COVID-19 on Facebook Live, a webinar where our CEO Laura DiBenedetto […]
Julia presenting the Social Media 201 webinar on a tablet on top of a wooden table.

Social Media 201 Webinar: Prioritizing Your Digital Assets

If you’ve watched our Social Media 101 webinar, you’re aware that social media is an incredibly valuable marketing tool. On May 14th, we hosted the sequel webinar, Social Media 201, on Facebook Live to help businesses better establish their social media marketing initiatives. With quarantine still in effect for most businesses, now’s the time to […]