To begin, let’s identify what tools you have, what they’re for, structure, limitations and how they’re used. To make it simple, let’s use a comparative view: Personal Profiles Designed for people, you can accumulate friends (as you would in real life), up to 5,000 (who on Earth has more than that, anyway?), you can […]
When I was a kid, I remember going to the library and having the librarian greet us; talking to my mother as an old friend, and to me like I was a favorite niece. When my mother took me to the store in the center of town, she would tell me about the cashier and […]
I get many RFPs that come across my desk every year (5 in the last month), and I almost never end up submitting a proposal. I haven’t in the last 3 years. Am I a snob? Am I so burdened with work that I don’t want more? Am I too lazy? No, no, and no. […]
Highlights·How To·Internet Marketing·Marketing Process·Relationship Marketing·Social Media Marketing
Four Ways to Use Twitter for Effective Brand Outreach
When you have only 140 characters to convey your brand message, you must strategize carefully and write forcefully and consistently. That advice which I recently posted on Twitter (‘Tweeted’), friends, is 134 characters. After you read this blog post, you’ll understand that when it comes to Twitter, the quotation attributed to Mark Twain, “I would […]
Design·Internet Marketing·Marketing Process·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
Top 10 FREE Marketing Ideas (That WORK!)
In what could easily be described as a recession, the current state of the economy is forcing small and large enterprise alike to consider alternative means of marketing; some low cost, some free. Here’s a list of things you can do to market your company that won’t cost you a thing, but that will usually […]
Highlights·How To·Internet Marketing·Marketing Process·Off-Topic·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
How To Control (Correct) Rumors
Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
If you already know how to do this and some knucklehead keeps sending you emails visibly copying you in the field of 100 other people, send this to them – you may very well protect yourself in the process. If you’re the knucklehead, then read on. Gently said, my friends. When people visibly cc a […]
I’ve recently taken to salsa dancing (it’s awesome!). What I found the most interesting connection is how in salsa, the very first lesson is one of leadership, but often times in business and marketing, it can be one of the last – almost an afterthought. Consider this… In salsa, the man leads. Or at least […]
OK, in this case, the buyer was me (shaking head in disbelief). A supplier of ours (the Jerks) who shall remain nameless recently screwed up. Big. They cost us money. When I called to see what, if anything, they could do for us in light of the loss, I was pretty much told to deal […]
Well, you’re not the only one. When you work with an agency, you have a different experience. Most often, the ad agency is paid by the media outlet, and NOT by you, the business owner. This means that when you buy your media through your agency, you typically do not have to pay for our […]