The purpose of authenticity in your branding is differentiation, and more importantly, disqualification. You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company. You won’t keep them anyway. The wrong clients won’t like working with you once they see […]
As some of you know, I am the founder of this company, and also some years back, I started the World Green Business Association (WGBA), which only survived a few months. I learned a lot in my journey as founder of the WGBA, and learned even more when it ultimately was crushed under the weight […]
People don’t care. The wild success of the DVR and the ever growing popularity of ad-blockers are evidence that people no longer care for advertising. People are using mechanisms to shut out advertising from their lives. These mechanisms aren’t just technological, they are psychological as well. People tune out sales pitches faster than a politician’s […]
Valentine’s Day is that magical day that restaurant owners in New England rely on to
So, how can I remove my business from Yelp?
Business Ethics·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Small Business·Social Media Marketing
The Power of Saying ‘Thank You’ in Business
Giving thanks shouldn’t be reserved for the holiday season. Find reasons to say ‘thank you’ for all of the little things in life, and in business, no matter what time of year it happens to be.
Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Small Business·Social Media Marketing
Why Your Brand Shouldn’t Be on Every Social Network
One of the best social media marketing tips is this: don’t try to do it all. If you think that your company can devote its resources to every social network and be successful, you may want to reconsider.
If you’re transitioning from outbound to inbound marketing, good for you!
So you’ve just started a business! Congratulations. Now buckle up. Be prepared for the best and worst experience of your life, all rolled into one. I’m not kidding. I LOVE my company, my job and what we do, and actually, every day is fantastic. Now. I really couldn’t ask for a better company, team or […]
Facebook Marketing·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Selling·Small Business
7 Important Resolutions for 2011
Doing the same thing while expecting different results is the definition of insanity! Therefore, we should resolve to do some things a little differently. Here are the things I suggest considering for your business: Step outside your comfort zone and explore new marketing possibilities that you may not have been willing to consider in 2010. […]