I just answered a great question on LinkedIn about marketing on the cheap and I thought you might be interested (since soooo many people want to know the answer to that same question). Enjoy! The asker posed: “Marketing/Advertising at low costs? I have recently opened my real estate company in Dubai would like to know […]
I’ve recently taken to salsa dancing (it’s awesome!). What I found the most interesting connection is how in salsa, the very first lesson is one of leadership, but often times in business and marketing, it can be one of the last – almost an afterthought. Consider this… In salsa, the man leads. Or at least […]
Every now and then, someone comes in my office and says they need our services. But they can’t afford them. Hey, not everyone can, but once in a while, I get this one creative person that says they’ll give us a percentage of all future sales in lieu of payment for our services. 2 points […]
Marketing is far more than just your promotional activities (see diagram), and one clear example of what I’m talking about can be found in pricing and the resulting market positioning. Example: You are in the market for a consultant and find two. One asks $100 per hour, the other $300 per hour. Otherwise, they appear […]
(unless of course, it’s the right thing to do.) Most often, it won’t be. So many folks make the mistake of saving up their money and then blowing their wad on one big fat ad. Then, they sit back and wait while the phone doesn’t ring and then they feel like crap, blame the publication […]
Summer is upon us. Planning on working only part time this summer, or taking 3 day weekends all season? If so, consider the cost. Would you have a far more profitable fall if you planted some marketing seeds now? Would you be all that much more successful if you put that day off towards working […]
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
Well, you’re not the only one. When you work with an agency, you have a different experience. Most often, the ad agency is paid by the media outlet, and NOT by you, the business owner. This means that when you buy your media through your agency, you typically do not have to pay for our […]
Last week I got an email from a long-winded friend who used that email as a vehicle in which to cram every last tidbit thought, felt or simply “needed” to say into the monologue. As much as I truly adore my friend, I skimmed the last ¾ of it because it was unfortunately too tedious […]
By David A. Greenwood, Director of Public Relations When I was a volunteer for Special Olympics in Massachusetts years ago, I was asked to help publicize a donation a local company was making to the organization. We knew that most donations under $1,000 do not get much publicity. Instead of taking a photo of the […]