Between picking out what you like, finding the money and placing the order, it can take only an hour. When that hour occurs though, that’s the hard part. You’re busy!! However, if you wait until past November 6th to place your order, you won’t be sending out your cards in time for your clients to […]
True story: New client, Blue Bird Pizza. They’re in Worcester, and have been a fixture in the community for years. We started work with them this week, and will be building out their site, Facebook community and doing a great marketing campaign to bring in the revenues. In the business owner’s excitement for getting a […]
Highlights·How To·Internet Marketing·Marketing Process·Relationship Marketing·Social Media Marketing
Four Ways to Use Twitter for Effective Brand Outreach
When you have only 140 characters to convey your brand message, you must strategize carefully and write forcefully and consistently. That advice which I recently posted on Twitter (‘Tweeted’), friends, is 134 characters. After you read this blog post, you’ll understand that when it comes to Twitter, the quotation attributed to Mark Twain, “I would […]
My friend Mike Klezeras forwarded me an email today from the AAAA, the American Association of Advertising Agencies. Its contents MADE MY YEAR. It’s on-point with what I’ve known all along. …but it still feels fantastic to be proven you’re right, especially by the AAAA!!! Here’s what the email had to offer: Agency 2.5: How Agencies […]
Design·Internet Marketing·Marketing Process·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
Top 10 FREE Marketing Ideas (That WORK!)
In what could easily be described as a recession, the current state of the economy is forcing small and large enterprise alike to consider alternative means of marketing; some low cost, some free. Here’s a list of things you can do to market your company that won’t cost you a thing, but that will usually […]
Don’t believe me? Just ask Frank Damelio of Target Intellect who not only is a rock star with all things public speaking, but he is a gifted educator who helps executives and leaders be great speakers that command the room. If you want to market yourself for free (and then ultimately get PAID to market […]
Highlights·How To·Internet Marketing·Marketing Process·Off-Topic·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
How To Control (Correct) Rumors
Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
Here’s my five suggestions written out (copy and paste, if you want!) Volunteering Video Blogging (Vlogging) Social Media Relationship Building over Lunch Article submissions Here are some relevant links to this post: YouTube LinkedIn Twitter Facebook What do you think? Will you try any of these? Are you already doing one or more of these? […]
Domain names serve two purposes. One, to point people to your online presence, and two, serve as an additional marketing tool. To make this month’s article really easy to read and learn from, I’ve created this chart of some fictitious (hopefully!) domains and critiqued them. Domain Comments www.mycompany.com Rating: good It is short, to the […]
So I guess it takes an international business celebrity to make the point, and hit home a little harder. Maybe I ought to write a book or dozen (ahem) too… I was reading the latest copy of Entrepreneur Magazine today, and I flipped it open to see one my heroes, Robert Kiyosaki, talking about the […]