“The concept of trust in marketing is almost a paradox because there are no guarantees, and outcomes are unpredictable. Despite that, trust and ethical practice is at the core of Vision Advertising. It is our mission to create and nurture relationships of trust and reliability with those we serve, but also within our company to […]
In September 2010, Vision Advertising was approached to contribute to a story for (Boston) Channel 5’s Chronicle program about Facebook. Wanting to see a success story, we offered to highlight Scizzors, one of the earliest adopters of our Facebook programs. Beginning about 02:07 into the story through 04:00, Vision Advertising’s Laura Briere, along with Scizzors […]
Facebook has a shiny new thing called Places, and through that, Deals. They work in conjunction with your Business Page. Three concepts, explained: People can be a fan of your PAGE and receive updates as you post them in their news feed People can check-in to your PLACE when they are physically present, and when it […]
Nothing is more important in written communications than knowing how to write properly. When you rely on the written word as a primary form of marketing or communication, you can’t go about butchering the language if you expect to leverage it in any sort of meaningful way. It doesn’t do much for people’s impressions of […]
Facebook Marketing·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Selling·Small Business
7 Important Resolutions for 2011
Doing the same thing while expecting different results is the definition of insanity! Therefore, we should resolve to do some things a little differently. Here are the things I suggest considering for your business: Step outside your comfort zone and explore new marketing possibilities that you may not have been willing to consider in 2010. […]
The blog-o-sphere and Facebook world is a public one. People can comment, vent, complain, rant… you name it. So what happens when you have a sizeable internet presence and people start getting snarky and down right rude? Do you delete what’s negative? Do you tell people where to go? Do you ask people to stop? None […]
Christmas. Hanukkah. Bodhi Day. Ramadan. Kwanzaa. Etc. Whatever you celebrate, do you annually feel the need to stuff your joy into a little box and put it on the shelf so you can utter the requisite and innocuous “Happy Holidays” verbally and in your holiday cards? I feel the pull of political correctness too, and I rail against […]
To begin, let’s identify what tools you have, what they’re for, structure, limitations and how they’re used. To make it simple, let’s use a comparative view: Personal Profiles Designed for people, you can accumulate friends (as you would in real life), up to 5,000 (who on Earth has more than that, anyway?), you can […]
When I was a kid, I remember going to the library and having the librarian greet us; talking to my mother as an old friend, and to me like I was a favorite niece. When my mother took me to the store in the center of town, she would tell me about the cashier and […]
A video testimonial from our good client, Betsey Brewer of the Southwick Zoo! Let her explain why Vision Advertising didn’t monkey around and got their website and social media the lion’s share of traffic.