Quote Marks

Excellent Quote

“Each failure is another brick in the road to success.” – Laura Briere. Yep, me. Just said it when I was talking to an intern about sales, and it struck him (and then me) as deeply insightful so I thought I’d share. Way to go, ME!! lol Have a great day!  🙂

Marketing on the Cheap – Social Networking

I just answered a great question on LinkedIn about marketing on the cheap and I thought you might be interested (since soooo many people want to know the answer to that same question). Enjoy! The asker posed: “Marketing/Advertising at low costs? I have recently opened my real estate company in Dubai would like to know […]

Leadership is a Dance…

I’ve recently taken to salsa dancing (it’s awesome!). What I found the most interesting connection is how in salsa, the very first lesson is one of leadership, but often times in business and marketing, it can be one of the last – almost an afterthought. Consider this… In salsa, the man leads. Or at least […]

Central Mass Green Awards, Sponsored by VA-Sponsored Initiative

The World Green Business Association is proud to announce our Corporate Sponsorship of the Central Mass Green Awards on May 21st. The Worcester Business Journal (WBJ) has selected nine businesses operating in Central Massachusetts who have demonstrated superior levels of commitment in the movement to become more environmentally responsible. The award winners were featured in […]

Getting Something for Nothing

Every now and then, someone comes in my office and says they need our services. But they can’t afford them. Hey, not everyone can, but once in a while, I get this one creative person that says they’ll give us a percentage of all future sales in lieu of payment for our services. 2 points […]

Vision Advertising is 2007 BBB Torch Award for Marketplace Ethics Honoree

I am proud and delighted to let you know that Vision Advertising is to receive “Honorable Mention” for the Better Business Bureau “Torch Award for Marketplace Ethics” at the 2007 Awards Banquet on October 4th, 2007. We’d like to thank our clients, employees, partners, suppliers and all of our many supporters. We thank you all […]

Pricing is marketing – here’s how/why…

Marketing is far more than just your promotional activities (see diagram), and one clear example of what I’m talking about can be found in pricing and the resulting market positioning. Example: You are in the market for a consultant and find two. One asks $100 per hour, the other $300 per hour. Otherwise, they appear […]