Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even alienation of their current users. Marketing and sales should always be looking forward to these new clients, but forgetting the […]
There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
Today, I had the chance to sit down with recently promoted, Julia Becker Collins, Chief Operating Officer of Vision Advertising. If Vision Advertising was a wheel, Julia would be the hub on which everything turns. She leads all aspects of the company, from developing and directing the marketing plans of clients to managing the operations […]
Business Blogging·Content marketing·Internet Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Get to Know Our Staff: Alex Geyer
For Alex Geyer, Vision Advertising’s Senior Brand Strategist, providing the best work for his clients and guiding them down the path to success and growth is his ultimate goal. Alex not only provides top-level work for his clients, but he also supports the Vision Advertising staff by creating internal documents and hosting well-informed meetings, so in […]
Room to accommodate a growing team and client-base in Westborough, MA We are thrilled to announce that the Vision Advertising team has moved to a new location due to rapid company and client growth. Specifically, 182 Turnpike Road in Westborough, MA. Our new space (double in size) streamlines accessibility for all our Boston clients, upholds […]
This post was written by Erica Ferretti, an intern and employee at Vision Advertising. When interning at a smaller company I had real responsibilities, I learned about the ins-and-outs to keep a company moving forward, flexed different creative muscles and built great future career contacts. That’s everything you want out of an internship to help […]
As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.
To achieve the goal of converting subscribers into buyers, you have to send them emails that are relevant and contextual to them. Promoted deals of the day, loyalty programs, time-limited coupon codes, product launches—all of these are staples in email campaigns. But, how do you send them personalized, relevant campaigns? It’s a lot more than […]
Just signed on the dotted line with a new marketing company? Are you about to? Either way – this is exciting and can be intimidating because you may not know how to get the most out of the new relationship, or what to expect. We aim to help you be the happiest you can be […]
In part I of this blog, we discussed what functions of email marketing are the most important to you and your business. In this blog, we’ll give a rundown on two email marketing platforms that we are able to use for our clients, and their highlights. Again, there’s not one software solution that is considered […]