"The Power of #Hashtag" written in an open notebook underneath a woman's hand holding a pen.

Using Instagram Hashtags to Increase Brand Exposure

Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the feedback for your social media advertising can seem stagnant. In the case of Instagram, one of the elements that most […]
A female photographer using Facebook on her phone, working on a table with a camera, pencil holder, and keyboard on top.

Facebook Business Suite vs. Creator Studio: Which is Right for You?

Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn the new user interface, there are also new tools and streamlined processes for managing and measuring the performances of both […]
A close up of a man's hand holding a phone with the Instagram Reels logo on the screen over a wooden table, atop of which sits a bowl of popcorn an earbuds.

Marketing Your Business on Instagram Reels

Short-form video has often had a youth appeal, from the lamented social media platform Vine to the popular yet controversial TikTok. But now a new challenger has entered the game: Instagram Reels. Although this addition to Instagram appears to be their response to the trendy lip-synch and dance-based videos, the benefits extend to some business […]