Engagement Marketing: How Do You Talk to Customers Online?

A large magnet in front of a laptop showing online analytics of positive engagement marketing.

Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers interact with your brand (usually online). These interactions can take multiple forms, such as likes and comments on social media, link clicks on email marketing campaigns, and more. It’s something podcast co-hosts Laura and Julia talk about on their latest enVisioning Success episode, Everyday Marketing: Tactics for Daily Engagement, and something we’ll expand on in this engagement marketing blog.

Engaging Your Customers Online

Engagement marketing is a key part of brand awareness, or how visible your business and its products and services are to potential customers. Making content that has a better chance of causing customer interactions is good not only for engagement but also for social media and search engine algorithms to promote your content organically (without paid ads). There are three major ways to make your brand visible to customers online.

Of course, engagement marketing is only as good as the weakest link in your marketing. If you have a bad website, don’t have the time to monitor your social media, or need a complete brand refresh, you need to start there. It might be time to outsource your marketing.

About the enVisioning Success Podcast

This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.

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About the author : Alex Geyer

Alex wears many hats, and not just because he’s bald. A writer by background, Alex writes “content” for Vision – anything from social media statuses to blogs to website copy and beyond. In addition, as Senior Brand Strategist, he builds and maintains all search engine advertising for Vision, manages multiple client projects, and herds many meetings. In his free time, he starts and stops writing novels, reads a copious amount of fiction, plays video games, and an enthusiastic chef at home. He’s trying to become a better plant daddy.

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