Social Media 201 Webinar: Prioritizing Your Digital Assets

Julia presenting the Social Media 201 webinar on a tablet on top of a wooden table.

If you’ve watched our Social Media 101 webinar, you’re aware that social media is an incredibly valuable marketing tool. On May 14th, we hosted the sequel webinar, Social Media 201, on Facebook Live to help businesses better establish their social media marketing initiatives. With quarantine still in effect for most businesses, now’s the time to learn how to develop and put your social media marketing strategy to action. For those who were unable to attend the webinar live, it’s available as a permanent video on our Facebook page, complete with viewer comments and questions.

What You’ll Learn to Improve Your Social Media Marketing Efforts

In our Social Media 101 webinar, you learned how to identify your ideal client profile and which social media platforms they use. This webinar dives into creating a strategy to attract your desired audience and how to track data to best serve your company and clients. Our own Chief Operating Officer, Julia Becker Collins, will teach you about:

    • Defining online goals to accurately measure the success of a campaign.
  • Allocating your time and budget to achieve the best return on investment.
  • Tracking social media data through free apps like Google Analytics and Facebook Insights.
  • Distinguishing the three areas of paid advertising: likes campaign, boosted posts, and advertising.
  • Narrowing the demographics of your advertising to reach a quality audience.
  • Responding to and dealing with criticism on review sites.

You’ll find out all this and more – including hashtag strategies and the benefits of video over static images – by watching the full video.

Vision Workshop: Social Media 201

Enjoy the video below or watch it on Facebook. We also have a growing catalog of informative webinars covering other topics on our Facebook page. If you have any questions or opinions, leave a comment – we’ll be sure to get back to you!

Further Reading on Social Media Marketing

To find more information about social media marketing, tracking data, and how to build your strategy, check out our blogs. Here are a few blogs you may find informative:

We hope this webinar will help you boost engagement, collect followers, and generate leads, especially during these trying times. To find out when we’ll be hosting our next webinar, visit Vision Advertising’s Workshop Series page. We’ll be regularly updating it throughout the pandemic. And while we love hosting in-office workshops, we’re excited to interact with you online. Follow us on Facebook and Instagram to keep up to date on our announcements and COVID-19 resources or reach out to us to start a discussion.

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About the author : Steven Chisholm

Steven is Vision Advertising’s Inbound Marketing Specialist. He specializes in long-form content creation – from blogs to whitepapers – and social media advertising. Outside working hours, he spends his time writing works of fiction. He writes anything from historical fiction to fantasy and applies his craft to short stories, manuscripts, screenplays, radio dramas, and so forth. When not writing, you can find him listening to his extensive backlog of comedy and actual-play podcasts, hiking through the woods with his wife and dog, and playing board games with friends.

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