Our UpCity Top Listing and Why It’s Important

Upcity banner on cityscape.It’s always good for your business to rank high online, from search results to review site ratings. Each one is another victory and another avenue for customers to find their way to you. That’s why we’re excited to be listed as one of the Top Web Designers in Worcester. For reference, UpCity is a listings service, designed specifically to match small and medium businesses (SMBs) with digital marketing agencies. We’re going to take a moment to talk about why this is important, but also why such awards are indicative of a successful online presence.

Nomination is Based on Reputation

UpCity, like with many review and listing websites, relies on users to help curate the businesses that rise to the top. For UpCity, this starts with the “nomination” cycle where a marketing agency is brought to their attention.

As we tell any client who is looking to start, build, or repair their online presence, this presence plays a key part of both their overall brand management and their public relations. Just as negative reviews and scandals online can reduce sales and customer trust, a good online reputation built from reviews and good customer experiences can be a great asset to gain more business.

Over 15 Years of Excellence in a Changing Field

The digital world is constantly changing, and more importantly how people experience the internet is changing as well. Each new generation and surge of technology and apps changes where your customer base moves, and you have to move with it or get locked out. Vision Advertising is still on the map, and we’ve been around since 1999 (our CEO, Laura, founded the company when she was 19). A lot has changed, but through updating brands, SEO, and keeping an eye on our online reputation, we’re able to provide the services needed today.

Communication with Third Parties

A lot of reputation management is communicating with third-party services and vendors. From making sure your Google Business listing is correct, to managing incoming review on Yelp, Facebook, and beyond is critical. Not only to avoid uncovering bombshells later, but also to make sure your brand is consistent in graphics, content, and tone. UpCity, finding our listing and then claiming and updating the page, is just one example.

Ready to connect with us? Well, you can of course through UpCity, but you can also reach us directly through our contact page. Email, phone – whatever works best for you. We’re a full-service marketing agency, specializing in comprehensive internet marketing – from websites to social media and everything in-between (including advertising across all social media platforms and AdWords). Start the discussion and find out if partnering with our digital marketing agency is right for you.

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About the author : Alex Geyer

Alex wears many hats, and not just because he’s bald. A writer by background, Alex writes “content” for Vision – anything from social media statuses to blogs to website copy and beyond. In addition, as Senior Brand Strategist, he builds and maintains all search engine advertising for Vision, manages multiple client projects, and herds many meetings. In his free time, he starts and stops writing novels, reads a copious amount of fiction, plays video games, and an enthusiastic chef at home. He’s trying to become a better plant daddy.

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