Marketing Process

Consistency of Brand

January 1, 2006 | By Vision Advertising

In this month’s article, we cover segmentation. When you want to segment your marketing, you might be tempted to have a bunch of different looks/feels carried out throughout your separate campaigns (one for each), and that is not a bad idea… but you need to have a common thread throughout everything that ties it to your basic identity so people will recognize you and you will have built… (drumroll please) visibility and awareness!

Segmentation - What It Is and Why You Should Do It<< >>Domain Extensions and Variations

About the author : Vision Advertising

Vision Advertising is a full-service marketing agency enhancing the online brand presence of business-to-business and business-to-consumer companies across the US. We focus on providing custom marketing services to address unique client needs, customer profiles, and budgetary concerns, created in-house by our team of skilled marketing specialists. This author profile is used for deattributed posts or when content is posted to this blog without comment.