Consistency of Brand

In this month’s article, we cover segmentation. When you want to segment your marketing, you might be tempted to have a bunch of different looks/feels carried out throughout your separate campaigns (one for each), and that is not a bad idea… but you need to have a common thread throughout everything that ties it to your basic identity so people will recognize you and you will have built… (drumroll please) visibility and awareness!

Segmentation - What It Is and Why You Should Do It<< >>Domain Extensions and Variations

About the author : Laura DiBenedetto