Vision Advertising Names Julia Becker Collins Vice President of Marketing & Operations

Julia Vision Advertising Vision Advertising has announced that they have hired Julia Becker Collins as the new Vice President of Marketing & Operations to the team.

Julia Becker Collins brings with her more than a dozen years of marketing and business administration expertise. She will lead the company’s marketing plan and implementation, business development, operational structure, and client relations. With the addition of Julia Becker Collins to the advertising team, Vision will further advance in making strides in the community by going above and beyond customer’s needs.

“We are delighted to welcome Julia to our Vision Team,” said Laura DiBenedetto, President & CEO of Vision Advertising. “We have no doubt that she will be an invaluable leader. Her unique vision and forward-thinking leadership will only confirm that she is an incredible asset to this company.”

Julia Becker Collins formerly served as Director of Marketing at Boston Color Graphics, a full-service marketing firm that specializes in fundraising marketing solutions for the nonprofits across the U.S. Previously, she worked with notable nonprofits in the Boston area where she focused on communications strategy and implementation, public relations, fundraising events, capital campaigns, major gifts, and restructuring departmental systems.

She is also the Co-Founder and President of the MetroWest Women’s Network which supports local women-owned businesses and offers networking opportunities for women at all stages of their careers.

“I am thrilled to be joining Vision Advertising, a woman-owned and -founded company with deep roots in the greater Worcester community. I am looking forward to the opportunity to create real impact on behalf of our clients to enrich their businesses and the broader community,” said Julia Becker Collins.

Julia Becker Collins holds an MPA from Framingham State University and a BA from the University of Massachusetts Amherst. She was awarded the Distinguished Alum Award by the University of Massachusetts Amherst’s Women, Gender, and Sexuality Department in May 2016. You can reach Julia by email, at


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Erica spent her early years moving around the United States. A Massachusetts native, she trekked off to Montana, California, and finally deciding to return to her hometown of Millbury. She is a Nichols College alum where she studied Business Administration and Marketing. She proceeded to work for a prominent Engineering company along with a fast-paced General Contracting business in the MetroWest area. Erica is eager to continue her career at Vision by writing Nobel prize-worthy blogs and news-shattering press releases for their clientele. When Erica isn’t working out at the gym, she loves spending time outdoors – kayaking, four-wheeling, fishing, skating, hiking. She also considers herself to be a foodie. If she’s not preparing it, she’s eating or drinking it, or trying to find where the best Seafood Fra Diavolo dish is. Lucky for her, her family owned a restaurant where she had ready access to Italian fare any time she wanted.