Cheerful restaurant owners standing with "we are open" blackboard.

The Marketing You Have to Do Before Opening a Restaurant

There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
Meeting about restaurant marketing.

Marketing Your New Restaurant Hospitality Group

You’ve established multiple restaurants, built brands and opened new locations. Now it’s time to take it one step further. Expanding into a hospitality group is an exciting adventure for any entrepreneur. This can be a hectic time for the owner, as these events often happen in conjunction with launches of new brands and locations. With […]

In The News: Making Worcester restaurants fun

This article originally appeared in the Worcester Business Journal on May 1st, 2017. When she was 19, Laura DiBenedetto founded Vision Advertising in Worcester. After nearly two decades of purposeful slow growth, the seven-employee company specializes in advertising for hospitality and professional services firms. Her next big adventure is buying her own free-parking building in […]