Twitter Marketing

Twitter is one of the most incredible tools available due to its flexibility as a marketing tool.  You can use Twitter to attract new customers, get your existing customers talking, provide customer service, solve problems, do some public relations, expand customer reach, promote a new product/service, and so much more.  Frankly, the possibilities with Twitter marketing are pretty limitless.

Who Uses Twitter Marketing?

Vision-TwitterThat would be everybody.  Business-to-business, business-to-consumer, individuals and everyone in between.  Its charm is in its brevity and ease of use.  Twitter is incredibly powerful as a mobile marketing tool, and ties in beautifully with the “on the go” consumer and businessperson.  Here are some examples of how a business uses Twitter marketing to create success:

  • A food truck uses Twitter to show off their latest creations and announce to the world where they’ll be next, developing a loyal following (literally) of people that want their food and will show up wherever they tweet
  • A small restaurant chain uses Twitter marketing to create a buzz for their newest location and build hype and demand before doors even open, leading to a huge success at opening.  To keep the flow going, they keep communicating with the masses to keep the hype and demand up, creating a channel for communication between customers and themselves so they can offer their very best (by giving the customers a voice, the customers have deeper loyalty)
  • A business brokerage firm uses Twitter to announce their latest listings to keep their followers abreast of new opportunities, and also uses Twitter as a PR tool to put the word out there about their big successes, thereby increasing market awareness and filling their pipeline

What's the Right Approach with Twitter Marketing?

As you can see from the above examples, Twitter really can be used a whole variety of different ways.  It’s a conversation tool that can be molded to the individual business needs you have.  Please be in touch with us to see what type of Twitter marketing plan we can create for you and your objectives.

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