Who Uses Twitter Marketing?
That would be everybody. Business-to-business, business-to-consumer, individuals and everyone in between. Its charm is in its brevity and ease of use. Twitter is incredibly powerful as a mobile marketing tool, and ties in beautifully with the “on the go” consumer and businessperson. Here are some examples of how a business uses Twitter marketing to create success:
- A food truck uses Twitter to show off their latest creations and announce to the world where they’ll be next, developing a loyal following (literally) of people that want their food and will show up wherever they tweet
- A small restaurant chain uses Twitter marketing to create a buzz for their newest location and build hype and demand before doors even open, leading to a huge success at opening. To keep the flow going, they keep communicating with the masses to keep the hype and demand up, creating a channel for communication between customers and themselves so they can offer their very best (by giving the customers a voice, the customers have deeper loyalty)
- A business brokerage firm uses Twitter to announce their latest listings to keep their followers abreast of new opportunities, and also uses Twitter as a PR tool to put the word out there about their big successes, thereby increasing market awareness and filling their pipeline