Retroactive Reputation Marketing
(Fixing Reviews From the Past)
Looking Back and Fixing ReviewsIf you don’t like where your review rating is, chances are, we’re going to have to dig through the past to try and mend old fences. It’s just how it’s done. You can’t fix all of them, but you can fix some, and that can have a tremendous impact on your star rating and your overall ranking. Considering that your reputation is directly tied to your social media marketing efforts and your search engine marketing efforts, fixing reviews is critical to do whenever possible.
Fixing or Improving Reviews; The Approach
The key with fixing reviews is communication. We will work with you to go back through the archives of reviews that contribute to your review score on Yelp, TripAdvisor, Google+, Angie’s List and more. Using our specialized formula for success, we will reach out to previous reviewers that have scored you poorly and facilitate an opportunity for the reviewer to change their mind and to amend their review. Once we’ve opened a channel of communication between you and the reviewer, this is where the healing begins. Under our guidance, you will be able to turn a 1-star review into a 3, 4 or 5-star review with every open communication we facilitate.
Why Use a Third Party for Fixing Reviews?At one point or another, everyone considering fixing reviews will think to themselves that they can do it on their own. However, when using an expert for fixing reviews, your chances of success are multiplied greatly, and your chances of making the situation worse are virtually nonexistent. Using our proven methods for fixing reviews, we guide you through the process of dealing with a silent or angry reviewer (let’s be honest, it’s a minefield) to create a positive outcome where they’re happy and you’re happy.
Star Ratings Directly Impact Revenues
As mentioned on the Reputation Marketing page, the keyboard is mightier than the sword, and it’s double edged. Star ratings DO directly impact revenues, and can do so by as much as 19%, plus or minus. For a million dollar gross revenue establishment, that’s $190,000. To ensure that 19% swings in your favor, you have to take every review very seriously, and every single star you have or don’t have. It can make a tremendous financial difference either way.
Do you like what they’re saying about you? Can you afford what they’re saying about you? Do you want them to say more just like it? Let us help you look back through your reviews and retroactively fix your reputation. Fixing reviews (new or old) is perhaps one of the best investments a business can make.