Meet The Team


Laura DiBenedetto, President & CEO

Vision Advertising was founded in 1999 in response to the overwhelming marketing needs of business owners that Laura DiBenedetto, founder, saw every day. She saw the need for companies (large and small) to have a partner who could be a trusted resource, who would fulfill promises made, and most importantly, and be invested in their success. Recognizing the incredible opportunities available through internet marketing, she was the among the first to develop a business model around inbound marketing, and was the first to leverage social media as a marketing tool to provide commercial opportunity in the greater New England area. She’s always been defined as passionate no matter where you find her:  with her company, her team, and her clients, encouraging all to aim high, deliver results, and fulfill dreams.

Laura has been recognized in her community as well. Awards include being listed as one of the Top 10 Women in PR, 40 under Forty (at age 23), as well as being cited by the Commonwealth of Massachusetts for her accomplishments.  She has also received two Torch Awards from the Better Business Bureau for market place ethics. She has enjoyed appearing on Fox News as a featured guest multiple times, and has also appeared on Chronicle and other New England regional programming. Laura is a powerful voice and thought leader in the marketing industry of the region and is a sought after public speaker, speaking at various colleges in the area, including Framingham State, Nichols and Becker College.  She has also been a speaker at various esteemed business groups including the National Restaurant Association, the National Academy of Elder Law Attorneys and the Center for Women & Enterprise, to name a few.  She has also spoken for the Worcester Regional Chamber, BNI, and so on. She has also poured hundreds of hours into training and advising other business owners, because she feels educating people on the importance of media and inbound marketing is critical to success in the continually evolving market landscape.

Empowering people to rise and grow through hard work, education, and opportunity is one of the core values Laura holds.  She is passionate about creating jobs, coaching, and helping others, living out her philosophy of “lift as you climb.” She has personally coached several interns from their raw beginnings to the point where they went on to earn impressive positions at other successful companies.

Laura has also been heavily involved in her community from the beginning. Beyond the over 700 companies she has helped since the start of the business, she has helped literally hundreds of animals through her volunteer work as an animal rights advocate with the Worcester Animal Rescue League.  She has also helped to empower women and has a heart for women’s issues, particularly those who have suffered abuse. Beyond these two causes that are closest to her heart, she has spent significant time working with various other charities, wellness groups and individuals in need.

On the personal side, Laura is a passionate family person, world traveler/explorer with a deep appreciation for nature and animals.  Her creative pursuits include a life-long passion for fine art (having won several awards for her oil paintings), nature photography, culinary arts, and crafting fine French Pastry and specialty confections.


Julia Becker Collins, Vice President of Marketing & Operations

Julia has more than 12 years of experience in marketing, event planning, and fundraising in the corporate and nonproft world, including strategy and implementation of inbound and outbound marketing, national trade shows, public speaking, social-media management, direct marketing, Salesforce administration, and website creation. Prior to joining Vision Advertising, Julia was the Director of Marketing at Boston Color Graphics, a full-service marketing firm that specializes in fundraising marketing solutions for nonprofits across the U.S. Previously, she worked with notable nonprofits in the Boston area where she focused on communications strategy and implementation, public relations, fundraising events, capital campaigns, major gifts, and restructuring departmental systems. She has an MPA from Framingham State University and a BA from the University of Massachusetts Amherst. She was awarded the Distinguished Alum Award by the University of Massachusetts Amherst’s Women, Gender, and Sexuality Department in May 2016.

Julia is also the Co-Founder and President of the MetroWest Women’s Network, a group of local ambitious women that work together to meet their goals. Started in May 2016, they have grown to more than 550 members. The Network is comprised of an active online community and monthly offline events that support local women-owned businesses, and offers networking opportunities for women at all stages of their careers. She leads a leadership team of 5 members and crafts vision for the company, along with providing oversight of all implementation.

When she’s not leading Vision Advertising’s marketing operations team, she can be found taking a spin, barre, or yoga class, running, listening to one of the many podcasts in her queue (such as current favorite Reply All), volunteering with one of her alma maters, or spending time with family.


Alex Geyer, Internet Marketing Specialist

Alex wears many hats at Vision, and not just because he’s bald. A writer by background and education, Alex is one of the primary content slingers here at Vision – anything from social media statuses to blogs and website copy. In addition, he does a lot of work toiling away in the bowels of search engines, learning how they tick to better provide search engine optimization (SEO) and search engine advertising. Being an English Major, he also provides support for much of the content that comes out of Vision.

In his free time, Alex starts and stops writing novels, designs and runs tabletop roleplaying games, and generally enjoys living alone and staring at a computer screen all day. A video game enthusiast, he also works as a developer at Pretty Weird Studios, a video game startup studio. Livin’ the dream.


Erica Ferretti, Inbound Marketing Specialist

Erica spent her early years moving around the United States. A Massachusetts native, she trekked off to Montana, California, and finally deciding to return to her hometown of Worcester. She is a Nichols College alum where she studied Business Administration and Marketing. Erica is a social media and content writer—meaning she creates social media posts, blogs and search engine content, press releases, email marketing, and much more for Vision’s clients.

When Erica isn’t working out at the gym, she loves spending time outdoors – boating, four-wheeling, fishing, camping, and traveling to new destinations. She also considers herself to be a foodie (Yes, she’s that person that takes pictures of her food). If she’s not preparing it, she’s eating or drinking it, or trying to find where the best Seafood Fra Diavolo dish is. Lucky for her, her family owned a restaurant where she had ready access to Italian fare any time she wanted.


Jordan Dunne, Social Media Specialist

From Facebook, to Instagram, reputation management, food & event photography, event marketing, and more, Jordan lives in the world of social media as Vision’s Social Media Specialist. Although she has a pretty dry, sarcastic sense of humor, she loves a good pun or dad joke in the right context. Maybe you’ve even chuckled or groaned at one of her punny posts on your Facebook or IG feed without knowing it.

Jordan rarely sits still. When she isn’t working, you can find her at the gym, teaching a fitness class, hosting bar trivia or hiking. She knows what she likes, but she’s always up to try new things. She’ll never turn down a glass of red wine or a good cocktail, especially if it’s a Boulevardier.


Chris Corbett, Web Developer & Graphic Designer

Chris has been working as a web developer and designer for the better part of 2 decades, partnering with all types of companies – from Fortune 20, to small businesses – and everything in between. He began his career building custom databases, websites, and content management systems, before discovering WordPress and Drupal – allowing him to spend more time creating exceptional digital experiences.

When not in front of his computer, Chris can be found cooking, spending time with his family, playing a variety of musical instruments, obsessing over his candlepin bowling scores, and spending as much time outdoors as possible.

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