Marketing without clear options for further steps (ideally into a sales funnel) is “brand recognition” at best and wasted time at worst. But, if that next step is straight to a “buy now” button, you’ll see some customers bounce off, not ready to take that big of a jump yet. Visualizing your ideal client, you […]
There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing Campaigns: Cohesive Multi-Channel Approaches, co-host Julia and Laura go through the “$50 sentence” of that title to explore multi-faceted marketing […]
Hopefully, you’re viewing this companion blog after reading the main one, Plagiarism and Copyright Issues in Your Marketing. This is some content we didn’t have enough time to go into over there but is a great resource when you are looking for images and want to know about your options. As we mentioned in the […]
When you see marketing content that works, it can be tempting to borrow it for your own. But that sticky-fingered content can come back to bite you in more ways than one. Not only can you get called out by the content creator, but you can also hear from their lawyers. The fallout from that […]
While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor, Threads, by Instagram/Meta. So does your business need to be on one of these platforms, and if so, which? As […]
Email marketing is a great tool for reaching your customers, clients, fans, or supporters. Not only do you have full control of the message being sent, but by cultivating a list of email subscribers, you have a direct line of access into the inboxes of people who have shown active interest in your brand and opted […]
Whether you’re sending e-newsletters, coupons and discount codes, or other updates and announcements about your company, keeping in touch with your list of email subscribers is important. But you also don’t want to be emailing so often that you’re overwhelming or annoying them. Finding the delicate balance can be difficult. So, if you’re trying to […]
The holidays can be a great time to market your business. Even if you don’t sell goods and services related to the specific holiday, it’s still a chance to expand your reach to new customers and retain current clients. But not all holidays are celebrated by all your clients, and not all of your audience […]
Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the marketing resources available to them. Taking these factors into account is crucial for determining what types of media are possible […]
Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the pages you’re linking these ads to. Called landing pages, these website pages will be the first (and often last) page […]